NCBA Group PLC (NCBA) has officially rebranded its insurance subsidiary, unveiling NCBA-IG (NCBA Insurance Group) as the new business identity for NCBA Insurance Company.
This follows NCBA’s full acquisition of AIG Kenya in July 2024, integrating the insurance business into its expanding portfolio of financial services.
The rebrand aligns with NCBA’s strategic vision to strengthen its position in Kenya’s growing insurance sector, reinforcing its commitment to delivering innovative and customer-focused insurance solutions.
NCBA-IG now joins six other subsidiaries under NCBA Group, marking a significant step in the Group’s expansion within the financial services landscape.
Strategic Growth and Market Positioning
Speaking on the announcement, John Gachora, NCBA Group Managing Director, stated:
“Today marks a major milestone as we introduce NCBA-IG, the new identity for our insurance business.
This transformation represents the successful integration of NCBA Insurance Company into the NCBA family.
By leveraging the strength of the NCBA brand, which is well-established across Kenya and Africa, NCBA-IG is poised to enhance its market presence, drive growth, and deliver on our 2025 customer-centric mission.”
Kenya’s insurance industry, valued at KES 309 billion in 2023, continues to expand at a 10% compound annual growth rate (CAGR).
The general insurance sector alone stood at KES 188 billion ($1.3 billion) in 2023, with an expected CAGR exceeding 9% between 2024 and 2028.
This trajectory underscores the rising demand for insurance solutions as more Kenyans prioritize financial security.
NCBA-IG is well-positioned to capitalize on this trend, offering tailored, accessible, and technology-driven insurance products to drive deeper market penetration.
Customer-Centric Innovation
Stella Njunge, Managing Director of NCBA Insurance Company, emphasized the impact of the transition:
“Becoming part of NCBA has significantly strengthened our ability to serve a broader customer base with relevant and high-value insurance products.
The NCBA brand’s strong market reputation, coupled with its deep local expertise, enables us to create more personalized and accessible insurance solutions.
This rebrand is not just a name change – it is a commitment to enhancing customer experience, improving insurance awareness, and accelerating our growth in the sector.”
A Future-Focused Transformation
The shift to NCBA-IG aligns with NCBA Group’s long-term strategy to diversify its offerings and expand financial inclusion across key markets.
With a legacy rooted in trust and innovation, NCBA-IG aims to redefine insurance accessibility and affordability, delivering solutions that cater to evolving customer needs.
As the company embarks on this next phase, NCBA-IG remains committed to driving innovation, deepening financial inclusion, and reinforcing its position as a trusted insurance solutions provider in Kenya and beyond.
