Airtel’s Smarta Bundles: Kenya’s Most Affordable Call and Data Plan
With rising living costs and an increasing demand for affordable mobile connectivity, Airtel Kenya has introduced Smarta Bundles. This is a new package designed…
Powering Africa’s
Premium Audiences
Project Yehtu is a historic collaboration between Kenya’s top publishers, who’ve come together to offer a transparent, easy and brand safe way for advertisers to access the most premium & trusted inventory in the country, targeted to the right audiences.
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Read moreBridging the Gap: How Yehtu is Collaborating with Big Tech for a Sustainable African Media Future
The battle between Big Tech and local media has been heating up globally. From Australia and Canada to South Africa, governments are demanding that…
Read moreBig Tech vs. African Media: The Fight for Fair Revenue and the Future of Digital Journalism
In a bold move, South Africa is taking on tech giants Google and Meta, demanding they pay local news publishers for content shared on…
Read moreFunding AI Innovation in Africa: From Ads to AI: Idea Yehtu, Vision Yehtu.
The Future is Ours: Future Ni Yehtu! Africa stands at the brink of a digital revolution, and AI is at its core. Across the…
Read moreYehtu & Kenya’s $4.8B Digital Media Boom: Leading the Future of Entertainment & Advertising
Kenya’s entertainment and media industry is undergoing a digital revolution, driven by internet advertising, AI-powered personalization, and mobile-first consumption. According to PwC’s latest Africa…